TV Buydown

Idaho Power is partnering with the Northwest Energy Efficiency Alliance (NEEA)
in a campaign to promote televisions that are especially energy efficient.

Idaho Power and NEEA are promoting the TVs as part of a consumer electronics
campaign designed to help reduce household power use—the super-efficient
televisions are at least 30 percent more energy efficient than current ENERGY
STAR® specifications require.

Shoppers can identify the super-efficient televisions this holiday season by
a green SAVE MORE label. The labels also include the ENERGY STAR and Idaho Power’s
logo.

Participating retailers include Wal-Mart, Best Buy, Costco, Sears, Sam’s
Club and Kmart. Independent community retailers also will soon begin to participate
in the energy efficient electronics campaign.

The Idaho Power and NEEA campaign comes as customers are becoming increasingly
concerned about the energy their home electronics consume. The average American
home uses approximately 26 electronic devices; consumer electronics currently
represents 15 percent of electricity demand worldwide, according to the International
Energy Agency—they expect the percentage to triple over the next 20 years.
Estimates from the Northwest Power and Conservation Council indicate television
use in the Northwest accounts for nearly 3.7 billion kilowatt-hours of energy
each year— the equivalent to the same amount of energy that is needed
to power 282,442 average homes in Idaho.

A cash incentive is not available for these products.

For more information on which TVs qualify or details on products for your home
that do qualify for a cash incentive, visit www.idahopower.com/homeproducts.



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